Keyluma PICTO is a professional demi-permanent colour and gloss system. Equalising, conditioning and tone-enhancing, it is designed for salon professionals who demand precision, quality and beautiful results — delivering intense shine, reliable tonal results and exceptional conditioning in a single, one-step application.
What Keyluma PICTO is
KEYLUMA PICTO is a demi-permanent conditioning colour with built-in gloss. It is ammonia-free and PPD-free, formulated at a neutral pH that respects the hair's natural balance, and crafted in Italy using the finest ingredients.
- Demi-permanent conditioning colour with built-in gloss
- Supplied in 60 ml tubes, completed by Keyluma Cream Activator 5 Vol, pH9 Alkaline Pre-Colour Shampoo and 00 Clear gloss
- Ammonia-free and PPD-free formula for healthier colouring
- Neutral pH that respects the hair's natural balance
- 30 shades across 10 levels and 11 tonal families
- Each shade named to evoke its character — from Espresso Martini to Tuscany Sunset
- Unique colour strip on every bottle, showing the primary pigment ratio at a glance
- 1:1 mixing ratio with Keyluma Cream Activator 5 Vol (1.5%) — equal parts by weight
- 20-minute processing time
- Crafted in Italy using the finest ingredients
PICTO is exclusively available to verified salon professionals. Whether toning, glossing, refreshing colour between appointments, correcting brassiness, or creating fashion-forward looks, it delivers salon-grade results across all hair types and textures.
Why it's different
Three pillars sit behind every bottle of PICTO:
01. Neutral pH
Respects the hair's natural balance.
02. Clean formula
Ammonia-free. PPD-free. No compromise on vibrancy.
03. Crafted in Italy
Formulated with care using the finest ingredients.
The shade system
A curated palette of 30 shades spans 10 levels and 11 tonal families. Each shade is named to evoke its character — from rich espressos to sun-warmed bronzes, cool metallics to precious gemstones.
| Level | Code | Name | Tonal family |
|---|---|---|---|
| 1 | 1A | Obsidian | Neutral |
| 3 | 3N | Liquorice | Neutral |
| 3 | 3NB | Cacao Root | Natural Warm |
| 3 | 3T | Salt & Pepper | Toner / Silver |
| 4 | 4NB | Espresso Martini | Natural Warm |
| 4 | 4WG | Cuba Libre | Warm Gold |
| 5 | 5N | Mocha Dust | Neutral |
| 5 | 5CB | Smoked Caramel | Copper Brown |
| 6 | 6NA | Urban Ash | Ash |
| 6 | 6GN | Olives | Matte / Olive |
| 6 | 6N | River Stone | Neutral |
| 6 | 6NB | Walnut | Natural Warm |
| 6 | 6WG | Bronze Sand | Warm Gold |
| 6 | 6R | Chianti | Red |
| 6 | 6T | Graphite | Toner / Silver |
| 7 | 7V | Purple Velvet | Violet |
| 7 | 7N | Alula’s Dunes | Neutral |
| 7 | 7NB | Bronzed Blond | Natural Warm |
| 7 | 7GB | Caramel Latte | Gold Brown |
| 7 | 7G | Tuscany Sunset | Gold |
| 8 | 8VG | Nude | Violet-Gold |
| 8 | 8C | Terracotta Blond | Copper |
| 8 | 8GG | Golden Hour | Intense Gold |
| 9 | 9N | Champagne Crème | Neutral |
| 9 | 9T | Titanium Silver | Toner / Silver |
| 9 | 9V | Amethyst | Violet |
| 10 | 10VG | Opal | Violet-Gold |
| Intensifier | 0WP | Pink Coat | Pink Intensifier |
| Intensifier | RR | Red Coat | Red Intensifier |
The colour strip
Every KEYLUMA PICTO shade carries a unique strip on its bottle — the ratio of red, yellow and blue reveals the primary pigments in the formula. It's a visual shorthand professionals read at a glance, letting you formulate with confidence and predict results before you open the bottle.
How to use
The KEYLUMA system is designed to work together: PICTO shades (or a Clear + pigment blend) are mixed with Keyluma Cream Activator, applied after a pH9 Shampoo pre-colour step, then processed, rinsed and styled.
Step 1 — Prepare with pH9 Shampoo
Wash hair with KEYLUMA pH9 Alkaline Pre-Colour Shampoo and emulsify for 1–2 minutes. This alkaline pre-colour step opens the cuticle, preparing the hair for even, optimal colour absorption. Towel-dry. Do not substitute with regular shampoo — skipping it, or swapping in a standard shampoo, can lead to uneven colour take-up.
Step 2 — Colour application
Mix your chosen KEYLUMA PICTO shade (or a Clear + pigment blend) with Keyluma Cream Activator 5 Vol (1.5%) at a 1:1 ratio (for example, 50g colour to 50g activator). Apply to towel-dried hair. Process for 20 minutes at room temperature — do not use heat. Check development at 15 minutes on porous hair. For a sheer gloss result, dilute with Clear (for example, 3:1 Clear to pigment). Do not substitute the activator with another developer — it is specifically calibrated for the PICTO system.
Step 3 — Rinse
Rinse thoroughly with warm water until the water runs clear. Emulsify gently at the basin before the final rinse to ensure even colour distribution across all sections.
Step 4 — Style
Proceed to blow-dry and styling.
FAQ
What is a demi-permanent hair colour?
A demi-permanent colour deposits tone without lifting the hair's natural pigment. It gradually fades over 20–28 shampoos, making it ideal for glossing, toning, blending grey, refreshing colour between permanent appointments, and correcting unwanted tones like brassiness.
What developer do I use with KEYLUMA PICTO?
Use the KEYLUMA Cream Activator (5 Vol / 1.5%) at a 1:1 mixing ratio (for example, 50g colour to 50g activator). Do not substitute with other developers — the activator is specifically calibrated for the PICTO system.
How long is the processing time?
Standard processing time is 20 minutes at room temperature. Do not use heat. Check development at 15 minutes for porous hair.
Can KEYLUMA PICTO cover grey hair?
As a demi-permanent system, PICTO blends and softens grey rather than providing full opaque coverage. For clients with up to around 50% grey, PICTO delivers beautiful, natural-looking blending. For higher grey percentages, consider using the darker natural shades for maximum deposit.
Why do I need the pH9 Shampoo?
The pH9 Shampoo is a pre-colour preparation step. Its alkaline formula opens the cuticle so the colour grips better, resulting in superior absorption, even coverage and longer-lasting results. Skipping it can lead to uneven colour take-up. Do not substitute with regular shampoo.
What does the colour strip on the bottle mean?
Every KEYLUMA PICTO shade features a unique tri-colour strip showing the ratio of red, yellow and blue primary pigments in the formula. It's a visual shorthand that lets you read the tonal composition at a glance — helping you formulate with confidence and predict results.
For salons
Keyluma PICTO is sold exclusively to verified salon professionals. Browse the full Keyluma range — every shade by level, the Cream Activator, the pH9 Pre-Colour Shampoo and the 00 Clear gloss.
Signed-in salons see their tier price, always ex VAT, and order from the order sheet. You sign in with your email address and the one-time code we send — no password to remember.
If your salon doesn't yet have a trade account, email care@everahair.com with your salon name and address, or use the trade account page. Accounts are opened by hand; we check the details, set your trade tier and email you when you can sign in. Orders are paid by card at checkout and shipped from our UK warehouse.