News

Green Hair After Swimming? Your Professional Guide to Chlorine Cast
A professional guide to diagnosing and correcting chlorine-related green hair cast using chelating treatments and demi-permanent colour correction. Read more...
Cool Blondes: Mastering Toner Timings for Flawless, Chalk-Free Results
A guide to mastering toner processing timings with demi-permanent colour to achieve clean, chalk-free cool blonde results without over-toning. Read more...
The Benefits of Ammonia-Free Hair Colour
An explanation of what ammonia and PPD do in hair colour, and the health and hair-condition benefits of ammonia-free, PPD-free demi-permanent colour for clients and salon professionals. Read more...
Weekly Gloss Masks: Are They Worth Recommending to Clients?
An examination of why at-home weekly gloss masks fall short of professional demi-permanent glossing services, and how stylists can use that gap to build client loyalty. Read more...
The Complete Guide to Hair Gloss Treatments
A complete guide to professional hair gloss treatments, explaining how demi-permanent gloss services work, their benefits, and how to position them on a salon's service menu. Read more...
KEYLUMA PICTO Consultation: From Client Chair to Colour Formula
A consultation-to-formula guide for selecting KEYLUMA PICTO demi-permanent levels, from assessing natural hair level through to practical application for enhancing, blending grey, toning, and darkening. Read more...
Reading Natural Hair Level: The Foundation of Every Demi-Permanent Service
A guide to accurately reading a client's natural hair level and choosing the correct demi-permanent target level for refreshing, darkening, and grey blending. Read more...
Mastering Demi-Permanent Colour: Selecting the Perfect Level Every Time
A practical guide to selecting the right demi-permanent colour level for each client, covering the level system, porosity, existing colour, and grey blending. Read more...
Demi-Permanent vs Permanent Hair Colour: What Every Stylist Should Know
A professional comparison of demi-permanent and permanent hair colour chemistry, covering lift, longevity, hair integrity, and when each system is the right choice. Read more...
What Is Demi-Permanent Hair Colour?
An overview of what demi-permanent hair colour is, how it differs from permanent and semi-permanent colour, and why professional colourists are making it a core part of their colour menu. Read more...
Frequent Use Shampoo N1
How your trade price works
How trade tiers, ex-VAT pricing, sign-in access and 30-day payment terms work together once your account is approved. Read more...
Keyluma PICTO 6NB Walnut 60ml
How to order Keyluma PICTO colour
A practical guide to the PICTO order sheet: the 3-per-shade minimum, the Clear Gloss exemption, ordering activator and pH9 alongside colour, and building a shade range. Read more...
Liquid Gloss Treatment Nº0
Evera & Keyluma Pro is open for trade orders
Evera & Keyluma Pro puts both brands behind one trade account, so a salon can see its own tier price and order haircare and colour together once approved. Read more...