Pink Coat
Pure pink pigment. Mix it, glaze it, personalise everything.
Light blonde base with a rose-pink gloss — soft pastel pink that looks editorial and expensive.
Why this shade
Pink Coat is your single most versatile intensifier. Use neat for a soft pastel rose gloss on pre-lightened blondes, or mix as a 5–10% addition to any other shade for a tonal personalisation that no client else has. The intensifier that lets you offer "your shade, only" services without re-engineering the formula.
Who it's for
Two clients: the pre-lightened blonde who wants an editorial pink gloss, and the brunette who wants you to "personalise" her formula with a custom warm cast. Pink Coat does both — pure pink pastel as a standalone, or a few percent in any other formula to add personalised warmth.
- Pre-lightened blondes wanting editorial rose-pink gloss
- Brunettes wanting personalised warm-rose cast in their refresh
- Bridal / event clients wanting subtle pink dimension on lifted ends
In the chair
Standalone: apply neat on pre-lightened blondes for full pink pastel; process 10–15 minutes maximum (pink grabs fast). Mixed: add 5–10% by weight to any other formula to push the personalisation. Strand test mandatory on porous hair.
- Standalone: 10–15 minutes max (pink grabs fast)
- Mixed: 5–10% addition to any formula for personalisation
- Strand test mandatory on porous hair
The intensifier strategy: keep one bottle of 0WP open at the station for the entire month. 5% addition to any formula = a personalised, signed version of every shade you sell — instant differentiation from any competitor stocking the same line.
Stock the trio
Reserve 0WP Pink Coat at launch
KEYLUMA PICTO opens to professional accounts in 2026. Add your salon email and we'll send first access — including 0WP Pink Coat availability, pricing, and the full 30-shade order form.
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