Cuba Libre
The drinkable brunette: warm, deep, never flat.
Dark brown with warm golden-caramel undertones — like dark rum.
Why this shade
A level 4 with intentional gold reflect — warm enough to read sun-touched, deep enough to anchor the cut. Cuba Libre is your answer when a client comes in with cool flat dark brown and asks for "more dimension" without committing to highlights.
Who it's for
The brunette who wants the look of post-summer sun without the lightening. The client transitioning from flat black-brown box-dye who wants visible warmth as proof of "doing something". Brunettes with naturally cool bases who envy warm-toned friends.
- Box-dye cool brown clients wanting added warmth without lift
- Late-summer refreshes preserving the holiday glow
- Brunettes with low natural warmth wanting a richer reflect
In the chair
Apply neat for full warmth, or run with 4NB through the root area to keep the warmth concentrated through the midshafts and ends. The gold reflect is most visible under tungsten/warm salon lighting and in golden-hour photography — flag this to clients shooting content.
- Concentrate the warmth in midshafts/ends — anchor the root cooler
- Cool-rinse twice to lock the gold reflect
- Recommend a copper-safe shampoo to extend the warm cast
For maximum cocoa-warmth: mix 4WG with 6WG Bronze Sand at 70/30 in the midlengths — adds bronze sparkle without crossing into copper territory.
Stock the trio
Reserve 4WG Cuba Libre at launch
KEYLUMA PICTO opens to professional accounts in 2026. Add your salon email and we'll send first access — including 4WG Cuba Libre availability, pricing, and the full 30-shade order form.
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