Urban Ash
Cancel the warmth. Keep the depth.
Medium ash brown with zero warmth — cool smoky mushroom-brown.
Why this shade
Urban Ash is your antidote to brassy box-dye, oxidised permanent colour, and the warm-pull that always shows up between salon visits. A medium-level cool ash with serious neutralising power, designed to bring a level-6 brunette back to true cool without dragging the depth down a level.
Who it's for
Every brunette client between salon visits. The box-dye corrective that walked in orange and needs to walk out brown. The client whose permanent colour fades warm three weeks in and is tired of seeing it. The "I want cool brown" client who has tried and failed three times elsewhere.
- Box-dye correctives where the goal is "back to natural"
- Permanent-colour clients between salon visits to neutralise warm fade
- Clients who chronically pull warm and want a maintenance toner
In the chair
Apply neat over the warm zone (typically midshafts and ends) and refresh roots in the final 5 minutes. For severe orange pulls, leave for the full 20 minutes — the cool deposit needs the time to overcome the warmth. Pair with a sulphate-free, copper-binding shampoo to extend results.
- Mids-and-ends first for warm-pull correctives
- Full 20-minute process for stubborn orange
- Recommend a copper-binding home shampoo for maintenance
For maximum cool punch on a stubborn warm pull: mix 6NA with 7T Graphite at 80/20. Adds extra silver-cool without lifting level.
Stock the trio
Reserve 6NA Urban Ash at launch
KEYLUMA PICTO opens to professional accounts in 2026. Add your salon email and we'll send first access — including 6NA Urban Ash availability, pricing, and the full 30-shade order form.
No spam. Launch updates only. Unsubscribe at any time.