Amethyst
Lavender shimmer. The jewel-toned blonde.
Very light blonde with a subtle violet-lavender iridescence — jewel-toned amethyst shimmer.
Why this shade
Amethyst is the visible-violet toner for clients who want a hint of fashion colour without committing to fashion service. Just enough lavender iridescence to catch the light, controlled enough at level 9 to read as luxurious — not stage costume. The jewel-tone reference for the blonde with a wardrobe of Acne and Ganni.
Who it's for
Pre-lightened blondes who want a fashion-tilted toner without commitment to bright fashion colour. Clients showing references to "lavender highlights" or "pearl blonde". Editorial clients wanting a dimensional pearl effect.
- Pre-lightened blondes wanting visible jewel-tone without fashion commitment
- Lavender / pearl reference clients
- Editorial work — pearl, opal, jewel finishes
In the chair
Apply on damp, towel-dried hair through the lifted zones. The violet deposits visibly fast — 5-minute strand test on porous hair, 15-minute maximum process. Refresh expected every 4–6 weeks; the violet fades cleaner than warmth.
- Strand test 5 minutes on porous pre-lightened hair
- 15-minute MAX process — violet over-tones easily
- Refresh every 4–6 weeks for visible violet maintenance
For maximum pearl-iridescent finish: 9V cut with 10VG Opal at 60/40 — adds an opalescent pearl character to the violet without losing the lavender intent.
Stock the trio
Reserve 9V Amethyst at launch
KEYLUMA PICTO opens to professional accounts in 2026. Add your salon email and we'll send first access — including 9V Amethyst availability, pricing, and the full 30-shade order form.
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